Fragrances

Fragrances
  • Philosophy
  • Segments
  • Our 360º approach

Philosophy

With each creation, we integrate valuable consumer insights and relevant product and market trends, which allows us to translate concepts into meaningful fragrances for our clients. From small scale to larger production runs, we offer personalized solutions to emerging brands as well as established brands.

Segments

Consumer fragrance behaviors are shifting and evolving and we recognize the importance of these changing needs. From emerging brands to well-established ones, we optimize our expertise and capabilities to meet clients’ expectations in the following segments; Fine Fragrance, Personal Care, Home Fragrance and Household.

Fine Fragrance
Personal Care
Home Care
Household

Fine Fragrances

The number of fine fragrance launches with clean and natural claims continue to increase, we consciously work with our dedicated naturals team to co-create a vast range of sustainable fragrance options with our clients.

• In the USA, 76% of Generation Z consumers have tried or are willing to try clean beauty products. (Source: Lightspeed/Mintel)

• The Natural Fragrance Market size is projected to reach $4.3 million by 2024 from $2.7 million in 2019, at a CAGR of 9.6%.(Source: MarketsandMarkets™)

 

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Personal Care

Fragrance is one of the key drivers in influencing purchase behavior for personal care products. Our perfumers continuously create successful body care & hair care fragrances for the prestige, specialty and mass distribution channels.

• The global hair care market is expected to reach $105.3 Billion by 2024. With Indonesia and India  experiencing accelerated growth. ​(Source: Mintel)

• Natural claims in personal care have been rising as trends in botanical, free-from and ethical products continue to generate sales growth.

 

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Home Care

As our homes become our sanctuary, consumer needs are shifting towards a sense of wellbeing as a main priority.  Our recent study on the connection between fragrance and emotion allows us to develop fragrances with secondary benefits that can be linked to wellness.

– The most recent global data shows 65% from France, 51% in the U.S., 82% from Italy and 79% from Spain will buy green air care.​ (Source: Mintel)

– 25-34% of consumers are willing to pay more for products made with botanical ingredients. (Source: Lightspeed/Mintel) (?)

 

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Household

A rise in awareness towards maintaining cleanliness and proper hygiene among consumers is expected to drive demand in the coming years. Our dedicated technical experts, along with our perfumers, are well-versed in creating fragrances for household products.

– 49% of US adults who buy fabric care products consider scent an important purchase factor (Source: Mintel)

– The global household market was estimated at $137 billion for 2019 and is expected to reach $185 billion by 2024. (Source: Euromonitor)

 

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Our 360º Approach

Through our unique 360º strategy, Cosmo Fragrances offers our clients a competitive advantage.

Our extensive research and consumer analysis allow us to interpret the ever-changing consumer behaviors to understand fragrance preferences, purchasing habits and lifestyle patterns.

We help identify and address your white space opportunities through our in-depth study of your brand DNA and the current competitive landscapes.

Working with global trend agencies, our creative marketing team captures future trends in fragrance, color, beauty and home decor with our seasonal PULSE platform.

From the sketch to the 3D printed prototypes, our packaging team offers inspirational designs to make your concepts come to life.

With our in-house product development experts, we are up to speed on the latest innovation in product texture and forms.

From trending ingredients in fragrance, skin care, personal care and hair care, we collaborate with you in building a multi-sensorial fragrance & product positioning.

Discover more about our ingredients and our technologies