Already well-established in the US and Spain, composition company Cosmo Fragrances has just broadened their horizon in Paris with a “creation flat”, a place of exchange where Cosmo chose an approach based on intimacy. In this Parisian location, Cosmo aims to offer a 360° vision of perfumery created by experts in various fields, featuring all the attributes of a big house and the flexibility of a human-sized company. A trio of women gave us a few explanations.
Premium Beauty News – Can you tell us more about this “flat”?
Alexandrine Demachy – We set up a small team to provide our commercial branch with a creative centre. The high point was the recruitment of our own perfumer, Céline Perdriel, during lockdown. This project results from our will to offer our customers a breath of fresh air: a place to meet people, exchange, and cross-fertilize right in the heart of Paris. It is a beautiful, calm flat located Place Victor Hugo, within walking distance from the mythical avenue of the Champs- Élysées, so dear to our foreign customers. This way, we will be able to sound the city out and enhance our creativity. As a matter of fact, to create beautiful things, you need to be in a beautiful place – hence the choice of this glamorous, smart address which will help develop privileged relationships with our customers.
Premium Beauty News – Cosmo Fragrances is already in the United States and Spain. What are your business strategies in France?
Alexandrine Demachy – Cosmo Fragrances is a family company whose headquarters are actually located in Florida and are completed with two commercial antennas in NYC and Los Angeles. We are also present in Barcelona. This global dimension is now broadened with a creative centre in Paris, the perfume city par excellence. But perfume is also Grasse, in the south of France – our research centre is situated in this region, in Mougins.
Vanessa Lecomte – Our approach is based on an intimate, trust relationship with our customers, in line with the family and independent soul of our company. Our President, Marc Blaison, is also a perfumer, which makes our approach more creative. We want to take our time to create using our complete expertise: perfumer, assessor, laboratory, the whole being served by the cutting-edge technologies of our centre in Mougins.