Drawing on its expertise of their successful ScentSilent® Natural Technology in air care and personal care, Cosmo International Fragrances has extended its innovative and two-pronged “covering & neutralizing” patented solution technology to the pet care category, offering an effective and sustainable solution to pet malodors.
The global pet care market was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030. “Pets are considered members of the family for a vast majority of pet owners, and pet ownership is at an all-time high following the pandemic pet boom. Despite rising living costs, pet owners are still spending a lot on their companion animals, which is driving growth in the pet care market”, explains Thomas Delmas, Director of the Technology division at Cosmo International Fragrances. With plenty of market growth opportunities, particularly in pet grooming and air care segments, from shampoos and lotion sprays to candles, reed diffusers, and home sprays, this advanced technology ensures that freshness and pleasant scents surround living spaces in homes occupied with pets.
Combined with their commitment to sustainability and their expertise on malodors, the innovative solution ScentSilent® Natural Technology is sourced from natural origins and is fully biodegradable to enhance harmony between pet owners, their furry friends, and the planet. Chloé Charier, Formulation Engineer at Cosmo International Fragrances, also mentions, “Pet owners want to provide pets with the same level of care and quality as they do for themselves, and brands are taking note. Recognizing the importance of their safety, we have strictly followed the cosmetic compliance standards in various pet grooming applications to ensure trust in the safety and suitability of the product. Because we want the best for our furry friends!”
With the support of ScentElligenceTM, their new AI platform that helps transform perfume formulations, the company goes beyond not only eliminating odors but also obtaining an advanced formula that performs effectively in terms of long-lasting fragrances and sensory performances.