Following the success of previous editions, Beautyworld Saudi Arabia 2025 returns for another landmark event, taking place from April 21st to 23rd, 2025, at the Riyadh International Convention & Exhibition Center (RICEC) in Saudi Arabia, featuring 400+ exhibitors from over 40 countries.
“Beautyworld is an essential event where fragrance becomes business, as the Middle Eastern fragrance market is a dynamic and evolving space. Within the region, Saudi Arabia is booming with incredible opportunities and continues to be a key market for expansion and innovation in the industry. Rapid growth and development in the Kingdom, driven by a young population, changing cultural norms, and economic diversification, have made it the largest and fastest-growing market in the GCC,” explains Samira Boumédiène, General Manager for the Gulf region at Cosmo International Fragrances. “As the industry continues to thrive, our commitment to excellence in perfumery positions us at the forefront of this exciting transformation in the region.”
For the 5th edition, Cosmo International Fragrances invites attendees to discover the ‘Lands of Africa’ collection. For centuries, Africa and the Middle East have shared deep connections, from ancient trade routes to a rich tradition of perfumery, intricately woven into their cultures, daily lives, and personal identities. Discover spices that awaken the senses, florals that tell the stories of ancient queens, resins that echo sacred rituals, and woods as deep as ancestral roots: every scent is a piece of Africa, captured in a bottle.
Crafted with exclusive natural ingredients sourced by the company and enhanced with their signature technologies such as ScentBloom and AquaElixir, the collection of fine fragrances, hair and body mists, candles, and reed diffusers invites you on a sensory journey through Africa: from the icy peaks of Kilimanjaro to the golden dunes of the Sahara, from the rhythmic pulse of Nairobi’s nights to the untamed spirit of the savanna, the ‘Lands of Africa’ collection embodies the very soul of the African continent.
Step into the essence of Africa with the ‘Lands of Africa’ collection at Beautyworld Saudi Arabia, April 21st-23rd, 2025, at the Riyadh International Convention & Exhibition Center (RICEC), Saudi Arabia | Hall 3, Booth A34.
About Cosmo International Fragrances:
Cosmo International Fragrances is a privately owned multinational company that has been operating for over 40 years in the fragrance industry. The company works with well-established independent brands worldwide and manufactures fragrance oils for fine fragrances, beauty and personal care, detergents, cleaning products, and home fragrances. Cosmo International Fragrances successfully ensures fragrance creation, consumer needs, and emerging innovations with production plants, creative centers, and R&I sites in the United States, Europe, Asia, and the Middle East.
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