At NYSCC Suppliers’ Day 2026, COSMO International Fragrances brought Scent of Mind to life—an immersive experience exploring Gen Z’s evolving relationship with fragrance, emotion, and self-expression.

The activation was built around our recent consumer study examining how mood, storytelling, and emotional connection influence fragrance perception, generating valuable insights into how this generation experiences and engages with scent.

Through Scent of Mind, guests were invited to discover these insights firsthand and explore the growing role fragrance plays in emotional expression and connection among Gen Z consumers.

For more information about our Gen Z consumer study and the Scent of Mind pop-up experience at C3 by COSMO, please contact your account manager or Dulce Almario.