At the region’s leading fragrance and beauty trade show, Cosmo International Fragrances unveils its latest olfactory concept: the ‘YumFairy‘ Collection. Taking place from October 27–29, 2025, at the Dubai World Trade Centre, this high-profile event will showcase the global debut of their gourmand-inspired collection, presented through an imaginative and multi-sensorial lens. In the last edition of Beautyworld Middle East, the event achieved a remarkable milestone, attracting over 75,000 visitors from 138 countries and featuring 2,200 exhibitors representing 68 nations.
“Beautyworld Middle East is a cornerstone and the most influential beauty trade show in the region for fragrance and beauty professionals. Our participation positions our company at the heart of a dynamic and strategic region, highlighting our role as a trusted and innovative supplier while keeping us ahead of market trends and competitive benchmarks. We remain committed to growth, increasing our brand awareness, and fostering long-term partnerships,” says Marc Blaison, President at Cosmo International Fragrances.
Samira Boumédiène, the General Manager for the region, explains: “Beautyworld Middle East is a key strategic event offering unparalleled access to clients across all segments, from niche perfume brands to mass-market manufacturers, personal care, home fragrance, and private labels. For us, the event goes beyond visibility: it’s a hub for building meaningful business across the GCC, Africa, India, Turkey, and Europe. Beautyworld is where relationships start or are reinforced, projects are explored, and ideas lead to tangible development.”
Blaison highlights: “For this edition, the exclusive ‘YumFairy’ collection blends child-like imagination with refined sophistication, crafting fragrances that tell stories, spark emotions, and deliver immersive experiences.” The ‘YumFairy’ theme invites you on a sensory journey into a playful yet luxurious world, where gourmand notes transform perfume into an enchanting experience, a realm of delight, wonder, and edible fantasy.
“Born from the global Kidult and Nostalgia trends, and in response to a world of growing uncertainty and complexity, YumFairy invites consumers to reconnect with their inner child,” explains Katie Bell, Global Marketing and Communication Director at the company. “It provides moments of emotional comfort, playful joy, and sensory escape. Crafted like a dessert for the senses, YumFairy combines indulgent gourmand accords with elegant craftsmanship, making luxury approachable, fun, and accessible,” she adds.
The ‘YumFairy‘ collection, spanning Fine Fragrances, Hair and Body Mists, Candles, Bukhoor, and Home Scents, immerses consumers into a world of joyful indulgence. Crafted from the finest natural ingredients and enhanced with signature technologies like AquaElixir and ScentBloom Duo, each scent unveils a delectable treat for the senses. ‘Brioche O’Clock’ captures a delicious pause with milk-drenched dough, vanilla beans, and a hint of orange blossom. ‘Fleur de Sucre‘ sparkles with addictive sugared petals and whipped vanilla. Daring ‘Mango Tango‘ dances between juicy mango and dark smoky oud, while ‘Cashmere Confit’ blends liquorous fruits and silky woods in a sprinkle of sweetness and elegance. Every fragrance transforms the ordinary into a moment of sophisticated delight, sparking curiosity, joy, and sensory wonder.
Leading the way in naturals innovation, the company’s Natural Ingredients Division proudly introduces a curated selection of their sustainably sourced and exclusive ingredients:
Cacao Blanc Peru Craftivity, a luscious gourmand note combining rich balsamic tones with creamy warmth,
Patchouli Indonesia Molecular Distillation, a deep, woody scent layered with earthy and amber undertones, evoking elegance and enchantment,
Orange Flower Morocco Craftivity crafted using pioneering eco-friendly extraction from upcycled blossoms, revealing bright floral notes with soft citrus, fresh green touches, and a subtle honeyed sweetness,
Petitgrain Lime Colombia Essence sourced from the company’s unique sustainable farm, capturing the zesty freshness and vibrant energy of lime leaves,
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Styrax Honduras Molecular Distillation, a bold, comforting balsamic fragrance evoking warm resins, smooth aged leather, and a hint of mystical incense smoke.
Together, these ingredients embody the perfect harmony of nature and craftsmanship, bringing authentic, captivating scents to life. ‘YumFairy‘ blends these distinctive natural ingredients into a truly imaginative and original olfactory journey, inviting you into a playful world of gourmand fantasy and sensorial delight.