Thank you to everyone who stopped by our Gen Alpha Fragrance Lounge this week at the NYSCC New York Society of Cosmetic Chemists Suppliers’ Day 2025 and explored the future of scent with us.

This year was all about exploring fragrance through the lens of Gen Alpha—a scent-savvy generation that’s already reshaping the beauty landscape.

We shared how this next generation connects with fragrance through sensorial textures, mood-driven creations, and formats made to play—all shaped by their favorite olfactive preferences and designed to Treat Your Senses.

Visitors experienced our exclusive technologies like ScentSilent® Natural for malodor reduction in personal care and AquaElixir™, our water-based technology for alcohol-free fragrances. We also showcased a curated selection of our mood-enhancing natural ingredients.

Thank you again to our valued clients and visitors for joining us during this immersive experience. Your curiosity and excitement made Treat Your Senses truly special—and a special thank you to our dedicated teams and partners, whose creativity brought every detail to life with passion.